This revolutionary training combines decades of behavioral psychology with battle-tested marketing tactics across 8 intensive modules. In 8 weeks, you'll wield 50 science-backed strategies that elevate you from tactician to strategic leader.
MODULE 1:
PERSUASION WITH PURPOSE
Uncover your purpose and set your goals for the course, blending personal and organizational motivation with ethical guidelines. Learn Andrew's purposeful approach to responsibly use the power of persuasion, not coercion.
MODULE 6:
Make it Fun
MODULE 4:
make it easy
Learn how to frame your message so it nudges people to act in predictable ways.
MODULE 3:
Make IT normal
MODULE 2:
Make it MEANINGFUL
module 5:
Make it simple
Learn how to increase consumer understanding and adoption through simplicity.
MODULE 7:
make it sticky
MODULE 8:
make it believable
Full access to the Radical Influence digital course
No certificate
No printed materials or real-world decks
$699
Pro ACCESS
Full access to the Radical Influence digital course
Official Behavior Change certificate (for LinkedIn)
Digital deck of 100+ real-world campaign examples
Printed Behavior Change Technique Cards (Box Set)
$999
Premium ACCESS
Full access to the Radical Influence digital course
Official Behavior Change certificate (for LinkedIn)
Digital deck of 100+ real-world campaign examples
Printed Behavior Change Technique Cards (Box Set)
1 hour of consulting with Andrew Bagley
$2,299
Loved by brands like
MEET YOUR SENSEI
From shadowing commercial shoots at age 12 to founding an award-winning agency Boncom, Andrew's career spans two decades of creative excellence. Mentored by some of the most award-winning creatives in the business, he mastered brand storytelling with brands like PetSmart, Nike, Kroger and Nickelodeon before channeling his expertise into purpose-driven behavior change campaigns. His strategic approach has garnered dozens of industry accolades while driving meaningful social impact.
Currently manages a 150 person global team of behavior change experts
Has raised over
$50 million dollars for global charities
DON’T JUST TAKE OUR WORD FOR IT
Learning about choice architecture and decision psychology changed my perspective on communications during a pivotal point in my career. This course ignited a passion for understanding human behavior and helped me bridge my account management experience into a new strategic role. It gave me a distinctive edge in my agency.
- CHASE
Senior Strategist
I loved this course. It brings a new, more intentional spin to problem solving and really helps connect solutions to people and their unique situations. I found it extremely helpful to my career in marketing, but I also find myself applying course principles to other aspects of my life like parenting. Even my spouse who works as an educator finds the concepts we learned to be helpful in their career!
- GRACE
STRATEGIST
This course gave me the science behind what the most successful marketers seem to do instinctively. It stripped away the guesswork and gave me research-backed tools to design campaigns that connect with audiences and consistently persuade. I’ve been able to hook people into my ideas more easily—and do it in a way that still feels responsible and ethical, which is important to me. Highly recommend to anyone that wants to level up their marketing strategy!
- Gavin
Senior Manager, Global
